Sad Froot Loops

Sugar LoopsI find cereal fascinating. What magnifies my fascination with cereal is the fact that I don’t even eat cereal anymore!

Socially, the way we treat cereal says so much about the world. Adult-oriented cereal is on the top shelves at a grocery store, putting it at eye level for adults. Kid-oriented cereal is in the center shelves, putting it at eye level for kids. Additionally, kid-oriented cereals use mascots that were designed to stare at children in the eyes (so creepy, advertising specialists). Finally, discounted, generic cereal is on the bottom shelf, where you have to bow down to the grocery store gods to reach them and their low prices.

Anyways, I made up a dumb name (and slogan!) for one of those dumb generic cereals for a local grocery store chain:

Go loco for Localpuffs – remember, it’s Localpuffs!

Make sure not to forget, it’s Local-puffs!

photo credit: Sugar Loops via photopin (license)

By Matt Aromando

Stand-up, improv, and sketch comedian.

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